EDM Design
Digital marketing | Illustration | Visual design
EDMs design
EDM marketing is a significant marketing tool for many businesses. Expertly designed, beautiful emails can help businesses to get more engagement for people to want to read and take the desired action.
To create engaging and effective visual content, I follow the following key design strategies: maintain brand consistency by using consistent colours, fonts, and styles; ensure high-quality visuals with clear, professional, and high-resolution images and graphics; optimize content for different platforms by tailoring it to fit each platform’s specifications and strengths. Below are some of the EDM templates that I created during my time at ASA.
Category: Digital marketing | Illustration | Visual design
Date: 2022-2024
Tools： Adobe Photoshop, Illustrator, Higher Logic (Informz)
Please note: The EDM designs shown on this page serve solely as a showcase of my design skills. All work produced during my tenure at the Australian Society of Anaesthetists (ASA) remains the intellectual property of ASA. All rights reserved.
My contributions
- Crafted captivating EDM templates for all communication email marketing campaigns.
- Ensured that every element of the EDM design adhered to the brand style guide while reflecting the professionalism of our members.
- Independently curated all necessary digital assets for EDMs, encompassing icons, illustrations, images, and more.
National Events promotion
Here is a series of EDM layout designs I created to promote the national scientific conference.
E-Newsletters
I developed design templates for social media and all other digital communication channels for the 90th-anniversary campaign.
