EDM Design
Digital design / UI / Visual design
EDMs design
Overview
As a designer, creating visually compelling social media content is key to engaging audiences and enhancing brand identity. Below is a showcase of various social media design pieces I’ve crafted, each tailored to maximize impact across different platforms.
NOTE: All work created during my time at the Australian Society of Anaesthetists (ASA) is owned by ASA . All Rights Reserved
Category: Digital strategies, Branding, Graphic design
Design strategies
To create engaging and effective social media visual content, I follow these key design strategies: maintain brand consistency by using consistent colors, fonts, and styles; ensure high-quality visuals with clear, professional, and high-resolution images and graphics; optimize content for different platforms by tailoring it to fit each platform’s specifications and strengths.
Tools： Adobe Photoshop, Illustrator, Informz (Email marketing program)
Why was a redesign needed?
- The website was built using Wix, which is a website builder that is difficult to customize
- Information was displayed in a way that poorly conveyed the use of the product, making many users not sure of the how the product worked
- The visuals were inconsistent, making the design cluttered and difficult to navigate
National Events promotion
Here is a series of EDM layout designs I created to promote the national scientific conference.
E-Newsletters
I developed design templates for social media and all other digital communication channels for the 90th-anniversary campaign.
