Social Media Design
Social media strategies | Digital design | Branding
Social media design
Creating visually compelling social media content is key to engaging audiences and enhancing brand identity. Below is a showcase of various social media design pieces I’ve crafted during my time at ASA, each tailored to maximize impact across different platforms.
Category: Social media strategies | Digital design | Branding
Date: 2022 – 2024
Tools： Adobe Photoshop, Illustrator
Please note: The social media designs shown on this page serve solely as a showcase of my design skills. All work produced during my tenure at the Australian Society of Anaesthetists (ASA) remains the intellectual property of ASA. All rights reserved.
My contributions
- Developed innovative design concepts and quickly brought products to life, inspired by campaign themes and post content.
- Maintained brand identity by consistently using cohesive colors, fonts, and styles, ensuring a seamless visual experience and enhancing the brand image.
- Created original illustrations for social media campaigns, aligning with the strategy to avoid using stock images of doctors.
- Delivered high-quality visuals with crisp, professional, high-resolution images and graphics.
- Customized content for various platforms, optimizing each to leverage its unique specifications and strengths.
Products promotion
Here is a series of posts I created to promote the newly reviewed and redesigned patient information pamphlets.
Branded social media content templates
I developed design templates for social media and all other digital communication channels for the 90th-anniversary campaign.
General posts
I consistently created dynamic social media designs across a range of topics and campaigns. As a primary strategy, I developed numerous illustration elements to enrich our campaigns, steering clear of excessive use of stock images and doctor photos.
